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Arabic SEO Services

Arabic Search Engine Optimization

Arabic SEO ensures your website is properly indexed on Arabic versions of Google. By optimizing for relevant Arabic keywords and following Google’s best practices, your site can rank on the first page for targeted searches—driving more traffic, leads, and sales.

Your Arabic content must engage Arab visitors and satisfy Google. Simple translation isn’t enough—you need localized content. And if your SEO team doesn’t understand Arabic, you risk missing critical optimizations.

We Offer a Unique Arabic SEO Services & Solutions

Detailed Site Audits

Conducting an initial site audit to identify SEO issues and assess your current search rankings, followed by regular audits to track performance and update your site based on search engine algorithm changes.

Arabic Keyword Research

We research and analyze keywords used by your target audience to create and update content that aligns with search intent and is optimized for conversions, helping boost traffic, leads, and sales.

Arabic User Experience

In addition to our expertise in Arabic SEO, we specialize in web design and development to enhance user experience with mobile-friendly, easy-to-navigate websites that support both search engine indexing and user engagement.

Arabic Content Creation

We’ll enrich your website with Arabic SEO-optimized content across all pages and blogs to boost rankings in MENA search results and build trust with valuable, engaging content. Landing pages will be optimized to match Arabic user intent and drive key actions like calls, lead form submissions, online sales, and store visits.

On-Page SEO

We optimize technical on-page elements—meta tags, headers, URLs, internal links, alt text, and schema markup—to align with Arabic SEO best practices. This improves crawlability, indexing, and visibility while ensuring localized content meets Arabic user intent.

Off-Page SEO

We boost your website’s authority in Arabic-speaking markets through strategic link building, content outreach, and social media engagement. By securing quality backlinks from trusted Arabic sources and optimizing your presence on regional platforms, we increase visibility, traffic, and brand awareness.

Arabic SEO Technical Scope

Optimizing a website in Arabic requires both an in-depth knowledge of SEO practices and a deep understanding of Arabic.

We are a specialist

Arabic SEO Agency

Contact us today to start optimizing your website for success in Arabic-speaking markets. Our expert team will help you improve visibility, drive traffic, and increase conversions.

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Know More About Arabic SEO

Arabic SEO, or Arabic Search Engine Optimization, is the process of optimizing websites to rank higher in search engines for Arabic-speaking audiences, particularly in the Middle East.

  • Collecting Seed Keywords: Identifying the initial keywords that are relevant to business objectives. The list is mainly created by the business owner to define their niche and to identify the local competitors.
  • Keywords Exploring: Expanding the initial list by using keywords tools in order to collect proper key terms based on search volume and relevancy.
  • Keyword Categorization: Dividing the Arabic keywords based on different categories (Branded Keywords, Industry Keywords, Transactional Keywords, Informative Keywords).
  • Keywords Types: Allocating keywords based on the variation of the type (Long-tail keywords, Short Tail Keywords)
  • Keywords Priorities: Setting up the keywords priorities based on volume, level of competition, relevancy to services/products, relevancy to landing pages, bidding rate, and more.
  • Keywords Tracking: Implementing the keywords tracking tools and assigning keywords to the dedicated landing pages.
  • Keywords Strategy: Providing an Arabic keywords strategy for Organic SEO and PPC for each market.
  • Localizing keywords in Arabic (Not translation) by conducting culture customization for each market based on the local dialects.
  • Conducting extensive research in the local market in order to define the proper Arabic keywords used by the local consumer.
  • Defining the top relevant keywords for the Arabic consumer whether it is a local term, transcreation, or transcripted.
  • Expanding the localized list by adding relevant local seasons, holidays, and trends that are required from the digital campaign managers.
  • Setting up the localized Arabic keywords into different categories based on marketing and advertising landscape for each market and the most effective tactics.
  • Building SEO-based PR and content marketing strategies for each target market.

The Arabic language is the spoken language of 25 countries that extend from the Arabic Gulf all the way to the Atlantic Ocean. While Standard Arabic is the official language of education and business communication, there are so many dialects and cultural differences between Arabic countries.

  • Different search habits: The audience across Arabic countries have different local slangs and definitions, culture, and purchasing habits. Therefore, it is important to define your target markets before running keyword research on conducting a website copywriting.
  • Diversity in consumer persona: The Arabs are not considered as one type of consumer. Purchasing power and shopping habits change rapidly between markets such as GCC and Egypt or Morocco or Lebanon. The SEO content should address the consumer before stepping into optimization. This diverse market requires professional Arabic SEO services that can address the consumer persona and optimize according to it.
  • Arabic technical barriers: the Arabic language is well known for technical problems such as issues with UX, scripts, and even Google Search. Google search engine had tremendous efforts to enhance its Arabic algorithm. However, there is some gaps that require sophisticated Arabic SEO expert to address any potential issues with internal linking and technical SEO.
  • Localization is not an easy task: Translating into Arabic requires a high-quality translation agency. However, translators might use complicated terms that are not suitable for easy reading and online users. Localization requires extensive country-based keyword research to understand the popularity of terms as well as proper culture customization. Arabic websites require complete modifications to be able to address the local consumer and convert them. Arabic SEO services is a must in the process, and it provides a great help in customizing the experience for a better online journey that really match the customer search habits.
  • Lack of quality content: The most common issues with Arabic SEO that companies are not investing in creating original content. Even local companies invest in creating a smaller version of their English website. Arabic SEO requires extensive content in order to achieve better rank which companies doesn’t provide

Partnering with an Arabic SEO agency like GOTOMENA is essential if you’re targeting the MENA (Middle East and North Africa) region or Arabic-speaking customers globally. Our deep understanding of Arab online and offline behaviors allows us to craft strategies that resonate with local audiences. We have successfully helped businesses in Europe, the UK, and the US boost their presence in the MENA market by using the right tactics, avoiding common marketing mistakes, and overcoming language challenges unique to Arabic.

No, simply translating content is insufficient. Effective Arabic SEO requires careful localization to ensure that content resonates with Arabic-speaking users and meets regional search engine criteria.

GOTOMENA provides comprehensive Arabic SEO services, including keyword research, content localization, on-page optimization, and link building, all designed specifically for the Arabic market.