EMEA is a designation given to a set of countries in Europe, the Middle East, and Africa for business purposes. Most commonly it is used for sales and marketing purposes but it is also used for other aspects of business including production and logistics. Many large North American and European countries use EMEA as a designation for their efforts in that region. The label helps companies to simplify the vast differences in this region and apply similar strategies and budgets to the region. EMEA is often used when a large company first enters this vast market but later as a company has more resources they may choose to focus more on the sub regions or individual countries within EMEA. It is also important to note that not all companies agree on which countries are included in EMEA. In particular, some of the countries in central Asia are debated being part of EMEA.