Arabic PPC Service
Arabic Search Engine Marketing
(Arabic Google Ads)
Paid advertising (PPC) remains the most effective way to get ideal customers to your website in the Middle East. The well-Structured and optimized custom Arabic Google Ads campaigns will get you the most targeted visitors and maximize website traffic and conversions rate.
It is important to track and optimize your main funnel performance metrics like impressions, CTR, and conversions will ensure to achieve your business goals and reach your desired ROI while acquiring the Arab audience in the Middle East.
Arabic PPC Company
Can help bring you more traffic, more customers, and more revenues!
We can help you to structure, manage and optimize your Google Ads PPC campaigns in Arabic and in the Middle East. GOTOMENA has the unique market knowledge of the region combined with an advanced understanding of digital marketing and user behaviour.
Your Arabic search campaign needs to be both engaging to the Arab website visitor and competitive on Google CPC. So this is why it is ideal to have a native Arabic PPC agency with a team of people who are specialized in getting Middle East PPC results.
Why do you need a specialist agency to run your Arabic PPC campaigns?
Doing PPC/SEM in Arabic for targeting poses several challenges due to the unique characteristics of the Arabic language and cultural factors in the Middle East region.
Despite these challenges, investing in PPC for Arabic targeting campaigns can be highly rewarding, considering the vast potential of the Arabic-speaking market, especially in the Middle East and North Africa region. To overcome these challenges, it's important to work with professionals who understand the language, culture, and intricacies of Arabic paid search campaigns.
Our Arabic PPC-SEM Services & Solutions
Audience for targeting and retargeting
Research buyer persona and potential audience, lists filtering & segmentation, automation and optimization.
A/B testing and metrics optimization
To improvet the search impression share, impressions, clicks, CTR, cost, conversions, CPA, CPC.
Landing Pages CRO
We help creating landing pages, writing engaging content and continuously optimizing to increase the conversion rate.
We are a specialist
Arabic PPC-SEM Agency
We specialist in targeting the MENA (Middle East and North Africa) region and acquiring Arabic speaking customers worldwide. As an Arab focused agency we obsess about understanding Arab behaviour online and offline. Having worked successfully with a variety of businesses in Europe, United Kingdom, and United States to increase their sales the MENA region, we know the strategies, tactics, and channels that can bring you success too.
Contact us
Arabic Marketing Agency Company
Know More About Arabic PPC & SEM
- Collecting Seed Keywords: Identifying the initial keywords that are relevant to business objectives. The list is mainly created by the business owner to define their niche and to identify the local competitors.
- Keywords Exploring: Expanding the initial list by using keywords tools in order to collect proper key terms based on search volume and relevancy.
- Keyword Categorization: Dividing the Arabic keywords based on different categories (Branded Keywords, Industry Keywords, Transactional Keywords, Informative Keywords).
- Keywords Types: Allocating keywords based on the variation of the type (Long-tail keywords, Short Tail Keywords)
- Keywords Priorities: Setting up the keywords priorities based on volume, level of competition, relevancy to services/products, relevancy to landing pages, bidding rate, and more.
- Keywords Tracking: Implementing the keywords tracking tools and assigning keywords to the dedicated landing pages.
- Keywords Strategy: Providing an Arabic keywords strategy for Organic SEO and PPC for each market.
- Localizing keywords in Arabic (Not translation) by conducting culture customization for each market based on the local dialects.
- Conducting extensive research in the local market in order to define the proper Arabic keywords used by the local consumer.
- Defining the top relevant keywords for the Arabic consumer whether it is a local term, transcreation, or transcripted.
- Expanding the localized list by adding relevant local seasons, holidays, and trends that are required from the digital campaign managers.
- Setting up the localized Arabic keywords into different categories based on marketing and advertising landscape for each market and the most effective tactics.
- Building SEO-based PR and content marketing strategies for each target market.
The Arabic language is the spoken language of 25 countries that extend from the Arabic Gulf all the way to the Atlantic Ocean. While Standard Arabic is the official language of education and business communication, there are so many dialects and cultural differences between Arabic countries.
- Different search habits: The audience across Arabic countries have different local slangs and definitions, culture, and purchasing habits. Therefore, it is important to define your target markets before running keyword research on conducting a website copywriting.
- Diversity in consumer persona: The Arabs are not considered as one type of consumer. Purchasing power and shopping habits change rapidly between markets such as GCC and Egypt or Morocco or Lebanon. The SEO content should address the consumer before stepping into optimization. This diverse market requires professional Arabic SEO services that can address the consumer persona and optimize according to it.
- Arabic technical barriers: the Arabic language is well known for technical problems such as issues with UX, scripts, and even Google Search. Google search engine had tremendous efforts to enhance its Arabic algorithm. However, there is some gaps that require sophisticated Arabic SEO expert to address any potential issues with internal linking and technical SEO.
- Localization is not an easy task: Translating into Arabic requires a high-quality translation agency. However, translators might use complicated terms that are not suitable for easy reading and online users. Localization requires extensive country-based keyword research to understand the popularity of terms as well as proper culture customization. Arabic websites require complete modifications to be able to address the local consumer and convert them. Arabic SEO services is a must in the process, and it provides a great help in customizing the experience for a better online journey that really match the customer search habits.
- Lack of quality content: The most common issues with Arabic SEO that companies are not investing in creating original content. Even local companies invest in creating a smaller version of their English website. Arabic SEO requires extensive content in order to achieve better rank which companies doesn’t provide