Arabic SEO Services
Your brand may rank well in English search and still be invisible in Arabic. Buyers in the Middle East search in Modern Standard Arabic, in local dialect, and sometimes in Latin letters. We are a European-based agency with native Arabic SEO specialists, and we make global brands easy to find on Google across the region.
Get Arabic SEO ServicesWhat to Look for in an Arabic SEO Agency
Arabic is the fourth most used language online, and more than 200 million people read and search in it every day. Most of them are served by pages written for someone else and then translated.
So the first thing to check is whether an agency researches Arabic keywords or simply translates yours. A translated list misses what people actually type, because volume, intent and competition are all different in Arabic and change again between Saudi Arabia, the UAE and Egypt.
The second is whether they will still be measuring in a year. Rankings in Arabic build slowly and then hold, and competition in most Middle East categories is thinner than in English, so brands that start early keep the advantage. In practice, that means:
- Native Arabic keyword research, not translated keyword lists
- Technical SEO built for right-to-left Arabic websites
- Local SEO and Google Business Profile for each market
- Monthly reporting in English, with the decisions behind it
- Transparent pricing with no hidden fees
What Our Arabic SEO Services Include
Detailed Site Audits
Conducting an initial site audit to identify SEO issues and assess your current search rankings, followed by regular audits to track performance and update your site based on search engine algorithm changes.
Arabic Keyword Research
We research and analyze keywords used by your target audience to create and update content that aligns with search intent and is optimized for conversions, helping boost traffic, leads, and sales.
Arabic User Experience
In addition to our expertise in Arabic SEO, we specialize in web design and development to enhance user experience with mobile-friendly, easy-to-navigate websites that support both search engine indexing and user engagement.
Arabic Content Creation
We'll enrich your website with Arabic SEO-optimized content across all pages and blogs to boost rankings in MENA search results and build trust with valuable, engaging content. Landing pages will be optimized to match Arabic user intent and drive key actions like calls, lead form submissions, online sales, and store visits.
On-Page SEO
We optimize technical on-page elements—meta tags, headers, URLs, internal links, alt text, and schema markup—to align with Arabic SEO best practices. This improves crawlability, indexing, and visibility while ensuring localized content meets Arabic user intent.
Backlink & Guest Post
We boost your website's authority in Arabic-speaking markets through strategic link building, content outreach, and social media engagement. By securing quality backlinks from trusted Arabic sources and optimizing your presence on regional platforms, we increase visibility, traffic, and brand awareness.
Arabic Search Engine Optimization: What Is Different
Six things behave differently in Arabic search. Each one is a place where a site that was built in English quietly loses rankings.
Modern Standard Arabic and dialect
Formal writing uses Modern Standard Arabic, but people search in dialect. A buyer in Riyadh and a buyer in Cairo type different words for the same product. We research both and decide which belongs on which page.
Arabic typed in Latin letters
Many people type Arabic words using Latin letters, especially on mobile and for brand names. Those searches never appear in a translated keyword list, so the demand stays invisible until someone goes looking for it.
Right-to-left templates
Arabic runs right to left. Navigation, forms, breadcrumbs and tables all have to mirror. Mixed Arabic and Latin text breaks layouts in ways that damage Core Web Vitals and make pages harder to crawl.
Hreflang and language targeting
An English site with an Arabic version needs correct hreflang tags, or Google serves the wrong language to the wrong country. Getting ar, ar-SA and ar-AE wrong is the most common technical fault we find.
Keyword research that groups word forms
Arabic words change form with prefixes and suffixes, and most tools count each form separately. Volumes look small until the variants are grouped, which is why brands often conclude there is no demand when there is.
Backlinks from Arabic sources
A backlink from an English site does little for an Arabic page. Authority in Arabic search comes from Arabic publishers, regional directories and local press, and that outreach has to be done in Arabic.
Arabic SEO Across Middle East Markets
Arabic is one language and more than a dozen search markets. Competition, cost per click and the words people use all change at the border.
United Arab Emirates
Dubai and Abu Dhabi. The most competitive Arabic search market, and the one where English and Arabic mix most.
Saudi Arabia
The largest search volume in the Gulf, and the market most likely to expect formal Arabic.
Egypt
The largest Arabic-speaking population, with strongly dialect-led search behavior.
Qatar, Kuwait, Bahrain and Oman
Smaller volumes and lower competition, which often makes them the fastest markets to rank in.
Jordan and Lebanon
Levantine dialect and strong regional media, which makes them useful for backlink outreach.
Morocco, Tunisia and Algeria
Arabic and French side by side. Each language needs its own keyword set and its own pages.
Thinking about Arabic SEO?
We fix the technical problems, build the Arabic keyword set, write and optimize the content, earn the backlinks, and report on rankings and traffic by market.
How We Run an Arabic SEO Project
Six steps, in this order. Rankings follow the content and the backlinks, so the early work is what everything later depends on.
Audit and competitor analysis
We crawl your site the way Google does, check indexing, hreflang and right-to-left rendering, and list what is stopping Arabic pages from ranking. We run the same check on the competitors ranking above you in each market, so you can see what you are up against.
Keyword research and search behavior
Native speakers build the keyword set from scratch, grouped by market and by intent. We study how people actually search: dialect against Modern Standard Arabic, mobile against desktop, and what they ask before they buy.
Technical fixes and on-page SEO
We fix indexing, page speed, structured data and the right-to-left problems the audit found. That includes rewriting page titles and meta data in Arabic, and adding FAQ sections with FAQ markup so your pages can take more space in the results.
Arabic content and localization
Localization, not translation. We rewrite your home and service pages for Arabic readers, build landing pages that match what the searcher wanted, and publish blog articles that reach people who are still researching.
Backlinks and local SEO
Outreach to Arabic publishers and regional directories, plus a Google Business Profile for each market where you have an office or a partner.
Reporting
Monthly reporting in English: rankings by market, traffic, leads, and a plain account of what we changed and why.
Why a European-Based Arabic SEO Agency
GOTOMENA is the first European-based Arabic digital marketing agency. We work from Barcelona and London, and our SEO specialists are native Arabic speakers from the markets they work on.
For a brand headquartered in Europe or North America, that combination removes the two usual problems. You are not managing a company across an eight-hour time difference, and you are not relying on translated work from a team that has never sold into Saudi Arabia or the UAE.
Reporting, contracts and day-to-day communication are in English. The Arabic work is done in Arabic, by people who grew up searching in it.
Arabic SEO Company
Contact us today to start optimizing your website for success in Arabic-speaking markets. Our expert team will help you improve visibility, drive traffic, and increase conversions.
Frequently Asked Questions
Everything you need to know about our Arabic SEO services