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Arabic SEO Services

Your brand may rank well in English search and still be invisible in Arabic. Buyers in the Middle East search in Modern Standard Arabic, in local dialect, and sometimes in Latin letters. We are a European-based agency with native Arabic SEO specialists, and we make global brands easy to find on Google across the region.

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What to Look for in an Arabic SEO Agency

Arabic is the fourth most used language online, and more than 200 million people read and search in it every day. Most of them are served by pages written for someone else and then translated.

So the first thing to check is whether an agency researches Arabic keywords or simply translates yours. A translated list misses what people actually type, because volume, intent and competition are all different in Arabic and change again between Saudi Arabia, the UAE and Egypt.

The second is whether they will still be measuring in a year. Rankings in Arabic build slowly and then hold, and competition in most Middle East categories is thinner than in English, so brands that start early keep the advantage. In practice, that means:

  • Native Arabic keyword research, not translated keyword lists
  • Technical SEO built for right-to-left Arabic websites
  • Local SEO and Google Business Profile for each market
  • Monthly reporting in English, with the decisions behind it
  • Transparent pricing with no hidden fees
200M+
Arabic Internet Users
4th
Most Spoken Online
70%+
Search Before Purchase

What Our Arabic SEO Services Include

Detailed Site Audits - Arabic SEO service icon

Detailed Site Audits

Conducting an initial site audit to identify SEO issues and assess your current search rankings, followed by regular audits to track performance and update your site based on search engine algorithm changes.

Arabic Keyword Research - Arabic SEO service icon

Arabic Keyword Research

We research and analyze keywords used by your target audience to create and update content that aligns with search intent and is optimized for conversions, helping boost traffic, leads, and sales.

Arabic User Experience - Arabic SEO service icon

Arabic User Experience

In addition to our expertise in Arabic SEO, we specialize in web design and development to enhance user experience with mobile-friendly, easy-to-navigate websites that support both search engine indexing and user engagement.

Arabic Content Creation - Arabic SEO service icon

Arabic Content Creation

We'll enrich your website with Arabic SEO-optimized content across all pages and blogs to boost rankings in MENA search results and build trust with valuable, engaging content. Landing pages will be optimized to match Arabic user intent and drive key actions like calls, lead form submissions, online sales, and store visits.

On-Page SEO - Arabic SEO service icon

On-Page SEO

We optimize technical on-page elements—meta tags, headers, URLs, internal links, alt text, and schema markup—to align with Arabic SEO best practices. This improves crawlability, indexing, and visibility while ensuring localized content meets Arabic user intent.

Backlink & Guest Post - Arabic SEO service icon

Backlink & Guest Post

We boost your website's authority in Arabic-speaking markets through strategic link building, content outreach, and social media engagement. By securing quality backlinks from trusted Arabic sources and optimizing your presence on regional platforms, we increase visibility, traffic, and brand awareness.

Arabic Search Engine Optimization: What Is Different

Six things behave differently in Arabic search. Each one is a place where a site that was built in English quietly loses rankings.

Modern Standard Arabic and dialect

Formal writing uses Modern Standard Arabic, but people search in dialect. A buyer in Riyadh and a buyer in Cairo type different words for the same product. We research both and decide which belongs on which page.

Arabic typed in Latin letters

Many people type Arabic words using Latin letters, especially on mobile and for brand names. Those searches never appear in a translated keyword list, so the demand stays invisible until someone goes looking for it.

Right-to-left templates

Arabic runs right to left. Navigation, forms, breadcrumbs and tables all have to mirror. Mixed Arabic and Latin text breaks layouts in ways that damage Core Web Vitals and make pages harder to crawl.

Hreflang and language targeting

An English site with an Arabic version needs correct hreflang tags, or Google serves the wrong language to the wrong country. Getting ar, ar-SA and ar-AE wrong is the most common technical fault we find.

Keyword research that groups word forms

Arabic words change form with prefixes and suffixes, and most tools count each form separately. Volumes look small until the variants are grouped, which is why brands often conclude there is no demand when there is.

Backlinks from Arabic sources

A backlink from an English site does little for an Arabic page. Authority in Arabic search comes from Arabic publishers, regional directories and local press, and that outreach has to be done in Arabic.

Arabic SEO Across Middle East Markets

Arabic is one language and more than a dozen search markets. Competition, cost per click and the words people use all change at the border.

United Arab Emirates

Dubai and Abu Dhabi. The most competitive Arabic search market, and the one where English and Arabic mix most.

Saudi Arabia

The largest search volume in the Gulf, and the market most likely to expect formal Arabic.

Egypt

The largest Arabic-speaking population, with strongly dialect-led search behavior.

Qatar, Kuwait, Bahrain and Oman

Smaller volumes and lower competition, which often makes them the fastest markets to rank in.

Jordan and Lebanon

Levantine dialect and strong regional media, which makes them useful for backlink outreach.

Morocco, Tunisia and Algeria

Arabic and French side by side. Each language needs its own keyword set and its own pages.

Thinking about Arabic SEO?

We fix the technical problems, build the Arabic keyword set, write and optimize the content, earn the backlinks, and report on rankings and traffic by market.

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How We Run an Arabic SEO Project

Six steps, in this order. Rankings follow the content and the backlinks, so the early work is what everything later depends on.

01

Audit and competitor analysis

We crawl your site the way Google does, check indexing, hreflang and right-to-left rendering, and list what is stopping Arabic pages from ranking. We run the same check on the competitors ranking above you in each market, so you can see what you are up against.

02

Keyword research and search behavior

Native speakers build the keyword set from scratch, grouped by market and by intent. We study how people actually search: dialect against Modern Standard Arabic, mobile against desktop, and what they ask before they buy.

03

Technical fixes and on-page SEO

We fix indexing, page speed, structured data and the right-to-left problems the audit found. That includes rewriting page titles and meta data in Arabic, and adding FAQ sections with FAQ markup so your pages can take more space in the results.

04

Arabic content and localization

Localization, not translation. We rewrite your home and service pages for Arabic readers, build landing pages that match what the searcher wanted, and publish blog articles that reach people who are still researching.

05

Backlinks and local SEO

Outreach to Arabic publishers and regional directories, plus a Google Business Profile for each market where you have an office or a partner.

06

Reporting

Monthly reporting in English: rankings by market, traffic, leads, and a plain account of what we changed and why.

Why a European-Based Arabic SEO Agency

GOTOMENA is the first European-based Arabic digital marketing agency. We work from Barcelona and London, and our SEO specialists are native Arabic speakers from the markets they work on.

For a brand headquartered in Europe or North America, that combination removes the two usual problems. You are not managing a company across an eight-hour time difference, and you are not relying on translated work from a team that has never sold into Saudi Arabia or the UAE.

Reporting, contracts and day-to-day communication are in English. The Arabic work is done in Arabic, by people who grew up searching in it.

Arabic SEO Company

Contact us today to start optimizing your website for success in Arabic-speaking markets. Our expert team will help you improve visibility, drive traffic, and increase conversions.

Arabic SEO Guides from Our Blog

View all articles
SEO

Local SEO and Google Business Profile for Arabic Markets

Learn how local SEO and Google Business Profile optimization in Arabic help businesses get found by nearby customers searching in the Middle East.

Read the guideE-commerce Marketing

Arabic SEO for E-commerce and Online Stores

Learn how to optimize your e-commerce store for Arabic search engines to capture high-intent shoppers and outrank local competitors.

Read the guideSEO

Arabic Keyword Research: How to Find SEO Keywords for the Middle East

How to do Arabic keyword research for SEO in the Middle East: spelling variants, dialect words, Arabic and English searches, tools and keyword mapping.

Read the guideLocalization

Arabic Website and Content Localization Guidelines

Guidelines for Arabic website and content localization: keyword research, tone, translation, images, RTL layout, SEO and testing, with a launch checklist.

Read the guide
FAQ

Frequently Asked Questions

Everything you need to know about our Arabic SEO services

Arabic SEO ensures your website is properly indexed on Arabic versions of Google and optimized for relevant Arabic keywords and content. This allows your site to rank for targeted searches, driving more traffic, leads, and sales while enhancing your visibility across search results in the Middle East.

Arabic is the 4th most spoken language on the internet with over 200 million users. Arabic SEO is a long-term investment that brings sustainable results and positions your business to compete effectively in the region's fast-growing digital landscape. Your Arabic content must engage Arab visitors and satisfy Google with localized, culturally relevant content created by native Arabic SEO experts.

Our Arabic keyword research involves analyzing keywords used by your target audience to create and update content that aligns with search intent and is optimized for conversions. We identify high-value Arabic keywords that help boost traffic, leads, and sales while considering local dialects and search behavior patterns unique to Arabic-speaking markets.

Arabic SEO requires a specialized approach that accounts for the unique characteristics of the Arabic language, including right-to-left text direction, different keyword structures, and cultural nuances in search behavior. Optimizing a website in Arabic requires both in-depth knowledge of SEO practices and a deep understanding of Arabic language and culture.

Simply translating content is not enough for effective Arabic SEO. Your Arabic content must engage Arab visitors and satisfy Google with localized, culturally relevant content created by native Arabic SEO specialists. Direct translations often miss cultural context, local search intent, and fail to resonate with Arabic-speaking audiences.

We offer comprehensive Arabic SEO services including detailed site audits, Arabic keyword research, Arabic user experience optimization, Arabic content creation, on-page SEO optimization, and backlink building through guest posts. Our team of native Arabic speakers understands both the technical aspects of SEO and the cultural nuances of the Arabic-speaking market.

Yes. Most of our clients are headquartered in Europe or North America and are selling into the Middle East rather than operating from it. GOTOMENA is European-based for that reason: contracts, reporting and day-to-day communication run in English and in a working day that overlaps with yours, while the Arabic work is done by native speakers from the markets themselves.

It depends on the page. Modern Standard Arabic is the safe choice for anything formal, and it is understood everywhere, so most service and product pages use it. Dialect matters in keyword research, because people search the way they speak. A buyer in Riyadh and a buyer in Cairo often type different words for the same product, and we build the keyword set around that rather than around one national standard.

Yes. The United Arab Emirates and Saudi Arabia are our two largest markets, and we also work across Qatar, Kuwait, Bahrain, Oman, Jordan, Lebanon, Egypt and North Africa. Each market gets its own keyword research, because competition, cost per click and search behavior all change at the border.

Yes, as part of an Arabic SEO engagement. A backlink from an English-language site does very little for an Arabic page, so we build authority through Arabic publishers, regional directories and local press. That outreach is done in Arabic by the same native speakers who write the content.

The audit, keyword research and technical fixes usually take six to eight weeks. Rankings follow the content and the backlinks, so most brands see measurable movement from month four and meaningful traffic from month six. Competition in many Middle East categories is still thinner than in English, which is why results often arrive faster than they would in a home market.

Native speakers who research keywords rather than translate them, because a translated keyword list misses dialect and the Latin-letter spellings people actually type. Someone who can show you the right-to-left problems on your own site rather than describe them in general. And reporting per market rather than a regional average, since competition and cost differ sharply between Saudi Arabia, the UAE and Egypt. Ask any Arabic SEO company to show you a keyword set before you sign anything. It is the fastest way to tell whether they do the work themselves or pass it to someone else.