Arabic SEO Services
Arabic Search Engine Optimization
The Arabic SEO helps your website get indexed properly in Arabic Google versions. – Through optimizing your website for Arabic keywords relevant to your service or product, considering Google’s best practicies and on-site/off-site optimization techniques you begin to show up on the first page of Google for targeted search queries. This leads to increased traffic to your website then can turn into new leads, sales, customers, and revenue.
Your Arabic website content needs to be both engaging to the Arab website visitor and pleasing to Google. Just translating a website from English to Arabic isn’t enough, you need a content localization as well. Also, working with a company that doesn’t understand Arabic to optimize your website will likely lead to missing many optimizations that an Arabic speaker would have caught.
Why Do You Need a Specialist Arabic SEO Agency for Your Website?
Doing SEO in Arabic for targeting poses several challenges due to the unique characteristics of the Arabic language and cultural factors in the Middle East region.
Despite these challenges, investing in SEO for Arabic websites can be highly rewarding, considering the vast potential of the Arabic-speaking market, especially in the Middle East and North Africa region. To overcome these challenges, it's important to work with professionals who understand the language, culture, and intricacies of SEO for Arabic websites.
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We Offer a Unique Arabic SEO Services & Solutions
Detailed Site Audits
Performing an initial site audit and analysis to define your noncompliance with search engine standards and your current ranking in targeted search results. Performing periodical site audits and analysis to evaluate your website SEO performance and following frequent search engines’ algorithms updates to perform need updates on your website content, design, and structure.
Arabic Keyword Research
We perform keywords research and analysis to choose a suitable list of keywords used by targeted potential clients for creating and updating your website content around the chosen keywords while matching the search user intent with suitable conversion-optimized content to increase conversion and sales of generated traffic.
Arabic User Experience
In addition to being a professional Arabic search engine optimization company, we possess extensive expertise in web design and development which enable us to improve the user experience of your website visitors “potential customers” with mobile-friendly web design and easy to navigate website structure to facilitate the search engines and search users’ journey on your website.
Arabic Content Creation
We will enrich your website with Arabic SEO-optimized content within all website pages and insightful blog posts to rank higher in targeted search results in MENA region and to gain the trust of potential customers with exceptional value-added engaging content. We will optimize your products or services landing pages to match the Arabic search user intent in the Middle East and to increase the desired types of engagement “calls – filling leads generation forms – online sales – store visits”.
Arabic On-Page SEO
We optimize your website's on-page elements, including meta tags, headers, and content, to align with Arabic search engine algorithms. Our services ensure the effective use of Arabic keywords, culturally relevant content, and proper localization to improve visibility and ranking in Arabic-speaking markets. We also enhance user experience by structuring content that resonates with Arabic audiences, ensuring that your website is both search engine-friendly and appealing to your target demographic.
Arabic Off-Page SEO
We enhance your website's authority and visibility in Arabic-speaking markets through strategic link building, content outreach, and social media engagement. Our team secures high-quality backlinks from reputable Arabic websites, directories, and blogs, ensuring that your site gains credibility and ranks higher in search results. We also manage and optimize your presence on Arabic social platforms and forums to drive traffic and build brand awareness in the region.
Arabic SEO Technical Scope
Optimizing a website in Arabic requires both an in-depth knowledge of SEO practices and a deep understanding of Arabic.
We are a specialist
Arabic SEO Agency
We specialist in targeting the MENA (Middle East and North Africa) region and acquiring Arabic speaking customers worldwide. As an Arab focused agency we obsess about understanding Arab behaviour online and offline. Having worked successfully with a variety of businesses in Europe, United Kingdom, and United States to increase their sales the MENA region, we know the strategies, tactics, and channels that can bring you success too.
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Know More About Arabic SEO
Arabic SEO, or Arabic Search Engine Optimization, is the process of optimizing websites to rank higher in search engines for Arabic-speaking audiences, particularly in the Middle East.
- Collecting Seed Keywords: Identifying the initial keywords that are relevant to business objectives. The list is mainly created by the business owner to define their niche and to identify the local competitors.
- Keywords Exploring: Expanding the initial list by using keywords tools in order to collect proper key terms based on search volume and relevancy.
- Keyword Categorization: Dividing the Arabic keywords based on different categories (Branded Keywords, Industry Keywords, Transactional Keywords, Informative Keywords).
- Keywords Types: Allocating keywords based on the variation of the type (Long-tail keywords, Short Tail Keywords)
- Keywords Priorities: Setting up the keywords priorities based on volume, level of competition, relevancy to services/products, relevancy to landing pages, bidding rate, and more.
- Keywords Tracking: Implementing the keywords tracking tools and assigning keywords to the dedicated landing pages.
- Keywords Strategy: Providing an Arabic keywords strategy for Organic SEO and PPC for each market.
- Localizing keywords in Arabic (Not translation) by conducting culture customization for each market based on the local dialects.
- Conducting extensive research in the local market in order to define the proper Arabic keywords used by the local consumer.
- Defining the top relevant keywords for the Arabic consumer whether it is a local term, transcreation, or transcripted.
- Expanding the localized list by adding relevant local seasons, holidays, and trends that are required from the digital campaign managers.
- Setting up the localized Arabic keywords into different categories based on marketing and advertising landscape for each market and the most effective tactics.
- Building SEO-based PR and content marketing strategies for each target market.
The Arabic language is the spoken language of 25 countries that extend from the Arabic Gulf all the way to the Atlantic Ocean. While Standard Arabic is the official language of education and business communication, there are so many dialects and cultural differences between Arabic countries.
- Different search habits: The audience across Arabic countries have different local slangs and definitions, culture, and purchasing habits. Therefore, it is important to define your target markets before running keyword research on conducting a website copywriting.
- Diversity in consumer persona: The Arabs are not considered as one type of consumer. Purchasing power and shopping habits change rapidly between markets such as GCC and Egypt or Morocco or Lebanon. The SEO content should address the consumer before stepping into optimization. This diverse market requires professional Arabic SEO services that can address the consumer persona and optimize according to it.
- Arabic technical barriers: the Arabic language is well known for technical problems such as issues with UX, scripts, and even Google Search. Google search engine had tremendous efforts to enhance its Arabic algorithm. However, there is some gaps that require sophisticated Arabic SEO expert to address any potential issues with internal linking and technical SEO.
- Localization is not an easy task: Translating into Arabic requires a high-quality translation agency. However, translators might use complicated terms that are not suitable for easy reading and online users. Localization requires extensive country-based keyword research to understand the popularity of terms as well as proper culture customization. Arabic websites require complete modifications to be able to address the local consumer and convert them. Arabic SEO services is a must in the process, and it provides a great help in customizing the experience for a better online journey that really match the customer search habits.
- Lack of quality content: The most common issues with Arabic SEO that companies are not investing in creating original content. Even local companies invest in creating a smaller version of their English website. Arabic SEO requires extensive content in order to achieve better rank which companies doesn’t provide
Partnering with an Arabic SEO agency like GOTOMENA is essential if you’re targeting the MENA (Middle East and North Africa) region or Arabic-speaking customers globally. Our deep understanding of Arab online and offline behaviors allows us to craft strategies that resonate with local audiences. We have successfully helped businesses in Europe, the UK, and the US boost their presence in the MENA market by using the right tactics, avoiding common marketing mistakes, and overcoming language challenges unique to Arabic.
No, simply translating content is insufficient. Effective Arabic SEO requires careful localization to ensure that content resonates with Arabic-speaking users and meets regional search engine criteria.
GOTOMENA provides comprehensive Arabic SEO services, including keyword research, content localization, on-page optimization, and link building, all designed specifically for the Arabic market.