Arabic ASO Services for App Store and Google Play
If your app has no Arabic listing, Arabic search cannot find it, however good the English one is. We optimize both stores separately, because Apple and Google rank apps on different things, and we write in Arabic rather than translate into it.
Get Arabic ASO ServicesThe Middle East Is Mobile First
The Middle East has some of the highest smartphone penetration in the world and a young population that reaches almost everything through an app. For a publisher entering the region, the store listing is the shop window and usually the only one.
The first thing we check is whether Arabic exists as a store locale at all. Without it, an app is effectively invisible to Arabic search in both the App Store and Google Play, and adding it is often the single largest gain available.
After that the two stores part company. Apple ranks on a hidden keyword field; Google Play has none and reads your descriptions instead. One translated listing pasted into both is always wrong for one of them.
- Both stores: Apple App Store and Google Play, optimized separately
- Native Arabic keyword research, not translated keyword lists
- Screenshots and captions rebuilt for right-to-left reading
- Arabic reviews answered, because ratings are a ranking factor
- Monthly reporting in English on rankings, installs and conversion
What Our Arabic ASO Services Include
Arabic Keyword Research
We identify high-volume, relevant Arabic search terms that your target audience uses when looking for apps in the App Store and Google Play, ensuring maximum visibility.
App Listing Localization
We don't just translate; we localize. Our native Arabic copywriters craft compelling app titles, subtitles, and descriptions that resonate culturally and drive downloads.
Visual Asset Optimization
We design and optimize your app icon, screenshots, and preview videos for the Arabic market, ensuring they accommodate right-to-left (RTL) reading patterns and local aesthetics.
A/B Testing & CRO
We continuously test different variations of your app store assets (icons, screenshots, descriptions) to identify what converts best for Arabic-speaking users.
Review & Rating Management
We help you implement strategies to encourage positive reviews from Arab users and manage your app's reputation, which is a crucial ranking factor in app stores.
Performance Tracking
We provide detailed monthly reports tracking your app's keyword rankings, organic downloads, conversion rates, and overall growth in targeted MENA countries.
Two Stores, Two Sets of Rules
Apple and Google rank apps on different signals, and Arabic changes both. Six things that decide whether your listing is found.
The two stores index differently
Apple ranks on the title, subtitle and a hidden keyword field. Google Play has no keyword field and reads the title, short description and long description instead. The same Arabic listing cannot be optimal for both, so we write them separately.
Arabic has to be added as a locale
An app with no Arabic locale is invisible to Arabic search in both stores, however good the English listing is. Adding Arabic as a store language is usually the single largest gain available, and it is often missing.
Keywords, not translated keywords
Arabic app searches use dialect, Modern Standard Arabic and Latin-letter spellings of the same word. A translated keyword list captures one of the three and reports the demand as small.
Right-to-left screenshots
Arabic reads right to left, so the first screenshot a user sees is the one on the right. Captions, arrows and app UI all have to mirror, and a flipped screenshot set converts very differently from a translated one.
Ratings and reviews in Arabic
Both stores treat ratings as a ranking factor, and both let you reply. Arabic reviews left unanswered read as an absent brand, and in the Gulf that shows up in the rating before it shows up anywhere else.
Android and iOS split by market
The device mix is not the same across the region. Optimizing one store because it is the one your team uses at home is how brands lose the larger half of a market.
App Markets Across the Middle East
Keyword competition, spend per install and the split between iOS and Android all change at the border, so each market gets its own keyword set.
United Arab Emirates
Dubai and Abu Dhabi. The most competitive app market in the region, with the highest spend per install and an audience split fairly evenly between iOS and Android.
Saudi Arabia
The largest app economy in the Gulf, with heavy spending and a young, mobile-first population. Arabic-language listings matter more here than anywhere.
Egypt
The largest audience in the region and the most price-sensitive. Volume markets where organic installs matter more than paid acquisition.
Qatar, Kuwait, Bahrain and Oman
Small, wealthy and under-served. Low keyword competition makes them the cheapest place to prove an Arabic listing works before a Saudi push.
Jordan and Lebanon
Strong regional tech and app development scenes, and useful test markets for Levantine-dialect listings.
Morocco, Tunisia and Algeria
Arabic and French side by side. Both locales need their own listing, and skipping French here costs most of the market.
Thinking about Arabic ASO?
We localize both store listings, rebuild the Arabic keywords and screenshots, answer the reviews, and report on installs and store conversion rate.
How We Run an Arabic ASO Project
Six steps, in this order, and run separately for each store.
Store audit, both stores
We review your App Store and Google Play listings separately: locales, metadata, screenshots, ratings and what you currently rank for in Arabic. Most audits start by finding no Arabic locale at all.
Arabic keyword research
Native speakers build the keyword set per store and per market, covering dialect, Modern Standard Arabic and Latin-letter spellings, mapped against what competitors already rank for.
Listing localization
Title, subtitle, short and long description written in Arabic for each store's ranking mechanics rather than translated once and pasted twice.
Visual assets
Icon, screenshots and preview video rebuilt for right-to-left reading, with Arabic captions and the screenshot order reversed so the first thing seen is the first thing intended.
Testing and reviews
A/B testing where the store supports it, plus a routine for answering Arabic reviews, because ratings feed the ranking in both stores.
Reporting
Monthly reporting in English: keyword rankings by store and market, impressions, installs and store conversion rate, and what we changed and why.
Why a European-Based Arabic ASO Agency
GOTOMENA is the first European-based Arabic digital marketing agency. We work from Barcelona and London, and the people writing your listings and answering your Arabic reviews are native speakers from the markets the app is launching into.
For a publisher headquartered in Europe or North America, that removes the two usual problems. Release cycles and store submissions stay inside your working day, and nobody is guessing at Arabic keywords from a translation tool.
You brief in English and read reports in English. Everything the store shows a user is written in Arabic by people who search in it.
Arabic ASO Company for App Store and Google Play
Send us your app and the markets you are launching into. We will come back with what you currently rank for in Arabic on each store, what is missing, and what it costs to fix.
Frequently Asked Questions
Everything you need to know about our Arabic App Store Optimization services