• Collecting Seed Keywords: Identifying the initial keywords that are relevant to business objectives. The list is mainly created by the business owner to define their niche and to identify the local competitors.
• Keywords Exploring: Expanding the initial list by using keywords tools in order to collect proper key terms based on search volume and relevancy.
• Keyword Categorization: Dividing the Arabic keywords based on different categories (Branded Keywords, Industry Keywords, Transactional Keywords, Informative Keywords).
• Keywords Types: Allocating keywords based on the variation of the type (Long-tail keywords, Short Tail Keywords)
• Keywords Priorities: Setting up the keywords priorities based on volume, level of competition, relevancy to services/products, relevancy to landing pages, bidding rate, and more.
• Keywords Tracking: Implementing the keywords tracking tools and assigning keywords to the dedicated landing pages.
• Keywords Strategy: Providing an Arabic keywords strategy for Organic SEO and PPC for each market.

The Arabic language is the spoken language of 25 countries that extend from the Arabic Gulf all the way to the Atlantic Ocean. While Standard Arabic is the official language of education and business communication, there are so many dialects and cultural differences between Arabic countries.

• Different search habits: The audience across Arabic countries have different local slangs and definitions, culture, and purchasing habits. Therefore, it is important to define your target markets before running keyword research on conducting a website copywriting.
• Diversity in consumer persona: The Arabs are not considered as one type of consumer. Purchasing power and shopping habits change rapidly between markets such as GCC and Egypt or Morocco or Lebanon. The SEO content should address the consumer before stepping into optimization. This diverse market requires professional Arabic SEO services that can address the consumer persona and optimize according to it.
• Arabic technical barriers: the Arabic language is well known for technical problems such as issues with UX, scripts, and even Google Search. Google search engine had tremendous efforts to enhance its Arabic algorithm. However, there is some gaps that require sophisticated Arabic SEO expert to address any potential issues with internal linking and technical SEO.
• Localization is not an easy task: Translating into Arabic requires a high-quality translation agency. However, translators might use complicated terms that are not suitable for easy reading and online users. Localization requires extensive country-based keyword research to understand the popularity of terms as well as proper culture customization. Arabic websites require complete modifications to be able to address the local consumer and convert them. Arabic SEO services is a must in the process, and it provides a great help in customizing the experience for a better online journey that really match the customer search habits.
• Lack of quality content: The most common issues with Arabic SEO that companies are not investing in creating original content. Even local companies invest in creating a smaller version of their English website. Arabic SEO requires extensive content in order to achieve better rank which companies doesn’t provide

Arabic PPC (Pay-Per-Click) is a digital advertising model where advertisers pay each time their ads are clicked by users. It’s particularly effective for targeting Arabic-speaking audiences in the Middle East and North Africa (MENA) region. By using Arabic PPC, businesses can reach a vast and growing market, enhance brand visibility, and drive targeted traffic to their websites, leading to higher conversions and sales.

GOTOMENA optimises Arabic PPC campaigns through several strategies:

• Keyword Research: Identifying high-performing Arabic keywords that resonate with your target audience.
• Ad Copy and Extensions: Creating engaging and culturally relevant ad copies, including RSA, PMax, DSA formats, and using asset extensions.
• A/B Testing and Metrics Optimisation: Continuously testing ad variations and optimising metrics like CTR, CPC, and CPA to improve campaign performance.
• Budget and Bid Management: Efficiently managing budgets and bids to maximise ROI.

Language and culture are crucial in Arabic PPC. The Arabic language has various dialects and script complexities, making localisation important. Cultural factors, such as religious and social norms, also influence consumer behavior and ad reception. GOTOMENA ensures that all campaigns are culturally appropriate and sensitive to these nuances, enhancing the effectiveness of your ads.

Landing page optimisation (LPO) in Arabic PPC involves creating pages that are tailored to the Arabic-speaking audience. This includes:

• Content Localisation: Translating and culturally adapting content.
• Design Considerations: Ensuring right-to-left (RTL) text alignment and appropriate use of imagery.
• Conversion Rate Optimisation (CRO): Enhancing user experience to increase the likelihood of conversions.

Success in Arabic PPC campaigns can be measured using various metrics, including:

• Click-Through Rate (CTR): The percentage of users who click on your ad after seeing it.
• Cost Per Click (CPC): The average amount you pay for each click on your ad.
• Conversion Rate: The percentage of clicks that result in a desired action, like a purchase or sign-up.
• Cost Per Acquisition (CPA): The cost associated with acquiring a customer or lead.
• Search Impression Share: The percentage of impressions your ads receive compared to the total available in the market.
• Return on Investment (ROI): Measures the profitability of your PPC campaigns relative to their cost.
• Return on Ad Spend (ROAS): Calculates the revenue generated for every dollar spent on PPC ads.
• Impressions: The total number of times your ads are displayed to users.

GOTOMENA stands out due to its deep understanding of the MENA region’s cultural and linguistic diversity, combined with extensive experience in digital marketing. Our team of native Arabic speakers and digital marketing experts ensures that campaigns are not only linguistically accurate but also culturally resonant, resulting in more effective marketing strategies and better ROI for our clients.