Arabic PPC & Google Ads Services
The same Arabic search term is typed three ways: in Modern Standard Arabic, in dialect, and in Latin letters. A campaign built from a translated keyword list buys one of the three and calls the market small. We run Arabic paid search, display, YouTube and programmatic for global brands, managed daily.
Get Arabic Google Ads ServicesWhat to Look for in an Arabic PPC Agency
Paid search, PPC, SEM and performance marketing are four names for the same work: Arabic Google Ads, search, display, YouTube, Shopping and programmatic, judged on cost per click, cost per acquisition and ROAS rather than on reach. An agency that only offers one of them is offering you part of the channel.
The thing to ask about first is negative keywords. Arabic broad match pulls in far more irrelevant traffic than English does, because short Arabic words carry several meanings and the same term is also typed in dialect and in Latin letters. Without a negative keyword list built by someone who reads Arabic, a large share of the budget goes before anyone notices.
The second is whether campaigns are split by market. Cost per click varies sharply across the region, and one campaign run at regional level averages an expensive market and a cheap one together, overspending in Egypt and losing in Riyadh at the same time.
- Arabic PPC, SEM and performance marketing in one team
- Native Arabic ad copy, not translated ad copy
- Search, display, YouTube and programmatic under one account
- Negative keyword lists built for Arabic and transliteration
- Monthly reporting in English on CPC, ROAS and conversions
Our Arabic PPC and Google Ads Services
Tailored Campaign Strategy
We craft bespoke advertising strategies specifically designed for businesses targeting Arabic-speaking audiences. Each campaign is strategically planned to align with your objectives and deliver measurable, impactful results.
Comprehensive Arabic Keyword Research
We conduct in-depth keyword research to identify high-performing, culturally relevant search terms in Arabic. Using a combination of manual human research and trusted tools, we ensure your ads reach the right audience.
Engaging Arabic Ad Copy & Designs
Our expert Arabic copywriters craft compelling ad copy that speaks directly to your target audience, creating a genuine connection. Paired with professionally designed visuals, your ads will convey your brand's message effectively.
Targeting, Bidding, Testing & Optimization
We manage targeting and bidding every day and A/B test your ads to improve CTR, CPC, CPA and conversions, so your budget reaches the right Arabic-speaking audience and delivers the best possible ROAS.
Reporting with Actionable Insights
We believe in complete transparency. Our detailed reports and regular meetings offer a clear breakdown of campaign performance, empowering you to see how your investment drives real business growth.
Landing Page Optimization and CRO
We ensure that your landing pages are fully optimized for the Arabic market, including appropriate language, right-to-left text alignment, and culturally relevant content to convert visitors into customers.
Six Things That Cost Arabic Campaigns Money
Every one of these shows up as wasted spend or a high cost per acquisition, and none of them is visible to anyone who does not read Arabic.
Arabic keywords have many spellings
The same search term appears in Modern Standard Arabic, in dialect, and typed in Latin letters. Each is a separate keyword to Google. A campaign built from a translated keyword list captures one of the three and reports the market as small.
Negative keywords matter more
Arabic broad match pulls in far more irrelevant traffic than English does, because short Arabic words carry several meanings. Without an Arabic negative keyword list built by someone who reads it, a large share of the budget is spent before anyone notices.
Ad copy has fewer characters to work with
Google counts Arabic characters the same as Latin ones, but Arabic says more per character. That is an advantage only if the copy is written in Arabic; a translated headline usually overruns and then gets cut.
Right-to-left landing pages
The click is only half of it. If the landing page renders badly right to left, or mixes prices and Latin brand names awkwardly, the Quality Score and the conversion rate both suffer and the cost per click rises.
Costs and competition vary sharply by market
Cost per click in the UAE can be several times what the same term costs in Egypt. Running one regional campaign averages those markets together and quietly overspends in the cheap ones while losing the expensive ones.
The calendar is different
Ramadan, Eid and a Sunday-to-Thursday working week all move when people search and when they buy. Budget pacing set to a European calendar misses the peaks and pays full price for the troughs.
Arabic Advertising Channels We Manage
Paid search and the Google ecosystem, plus programmatic. For advertising on Meta, TikTok, Snapchat and LinkedIn, see our Arabic social media marketing services.
Google Search
Arabic keyword research, campaign structure, bidding and negative keywords. The core of most accounts and where the highest-intent traffic is.
Display advertising
The Google Display Network for reach and remarketing, with Arabic creative sized and written for right-to-left placements rather than resized from English.
YouTube advertising
YouTube is a primary channel in the Gulf rather than a secondary one. Arabic video ads, with subtitles and calls to action built for it.
Programmatic advertising
Programmatic buying across regional inventory where it reaches audiences Google's own network does not, with the same Arabic creative standards.
Shopping and Performance Max
Product feeds translated and localized properly, because a feed full of machine-translated titles is the most common reason Shopping underperforms in Arabic.
Landing pages and CRO
Right-to-left landing pages built to convert the traffic you are paying for, and tested. The cheapest improvement in most accounts is after the click, not before it.
PPC Markets Across the Middle East
Cost per click in the UAE can be several times what the same term costs in Egypt, so campaigns are split by market rather than run as one regional account.
Saudi Arabia
Riyadh and Jeddah. The largest paid search budgets in the region and the fastest-growing, with strong competition on high-intent terms.
United Arab Emirates
Dubai and Abu Dhabi. The most expensive cost per click in the region, and the market where Arabic and English campaigns most often run side by side.
Egypt
The largest search volume and the lowest cost per click. Good for volume and for testing ad copy cheaply before a Gulf launch.
Qatar, Kuwait, Bahrain and Oman
Small, wealthy audiences with low competition. Often the best return per dirham spent, and usually under-served by regional campaigns.
Jordan and Lebanon
Lower budgets and lower costs, useful for building conversion data before spending it in the Gulf.
Morocco, Tunisia and Algeria
Arabic and French keywords compete for the same buyer. Both need their own campaigns and their own negative keyword lists.
Thinking about Arabic PPC?
We build the campaigns, manage and optimize them daily, and report on the leads and sales they bring rather than just the clicks.
How We Run an Arabic PPC Account
Six steps, in this order. The first two are where most wasted spend is found and stopped.
Account audit
We review your existing campaigns, keywords, negative keyword lists and conversion tracking, and show you where the budget is going today. Most audits find spend on Arabic terms nobody meant to buy.
Arabic keyword research
Native speakers build the keyword set per market, covering Modern Standard Arabic, dialect and Latin-letter spellings, with the negative keyword list built at the same time rather than afterwards.
Campaign structure and tracking
Campaigns split by market rather than run as one regional account, and conversion tracking verified before any spend. A campaign you cannot measure is a campaign you cannot improve.
Arabic ad copy and creative
Headlines, descriptions and extensions written in Arabic by native speakers, plus display and video creative built for right-to-left rather than resized from the English set.
Landing pages
We check that the page the click lands on works right to left and converts, and rebuild it where it does not. This is usually the cheapest improvement available.
Daily management and reporting
Bids, budgets, search terms and negative keywords reviewed daily, with monthly reporting in English on CPC, ROAS, conversions and what we changed.
Why a European-Based Arabic PPC Team
GOTOMENA is the first European-based Arabic digital marketing agency. We work from Barcelona and London, and the people writing your ad copy and building your negative keyword lists are native Arabic speakers from the markets you are advertising in.
For a brand headquartered in Europe or North America, that matters more on paid than on anything else. Budget decisions, account access and escalations all happen inside your working day, and a campaign that starts spending badly on a Sunday does not wait until Monday to be caught.
You brief in English and read reports in English. Everything the searcher sees is written in Arabic by someone who searches in it.
Arabic PPC Company
Give us access to your account and tell us which markets you are targeting. We will come back with what the budget is currently buying in Arabic, what we would stop first, and what it costs to run it properly.
Frequently Asked Questions
Everything you need to know about our Arabic Google Ads services