Arabic Email Marketing Services
Email is the one channel you own. We design, write and run Arabic email programs for global brands: right-to-left templates that survive real email clients, native Arabic copy, and a send schedule built on the Sunday-to-Thursday working week.
Get Arabic Email ServicesWhat to Look for in an Arabic Email Marketing Agency
Email is the one channel you own outright. In the Middle East it is also the one most often handled badly, because a regional program is usually an English template with the text swapped and the send times left alone.
So the first thing to ask an agency is what it tests. Right-to-left email breaks in ways preview tools do not show, and nobody who cannot read Arabic will catch it before the send goes out.
The second is what it measures. Opens and clicks are easy. Revenue by market is the number that tells you whether the program is working, and getting it requires the list to have been segmented properly in the first place.
- Native Arabic copywriting, not translated campaigns
- Right-to-left templates tested in real email clients
- Sending schedules built on the Sunday-to-Thursday week
- Automated flows that keep working between campaigns
- Monthly reporting in English on opens, clicks and revenue
Our Arabic Email Marketing Services
Email Strategy & Planning
We develop comprehensive Arabic email marketing strategies aligned with your business goals, mapping out customer journeys and automated workflows for the MENA market.
Arabic Copywriting & Design
Our native experts craft persuasive Arabic subject lines and email copy, paired with beautiful, RTL-optimized template designs that render perfectly on all devices.
List Segmentation
We segment your subscriber lists based on demographics, behavior, and engagement levels to ensure highly targeted and relevant Arabic messaging.
Automated Workflows
We set up and optimize automated email sequences including welcome series, abandoned cart reminders, and post-purchase follow-ups tailored for Arab consumers.
A/B Testing
Continuous testing of Arabic subject lines, send times, content formats, and calls-to-action to maximize open rates and click-through rates.
Analytics & Reporting
Detailed performance tracking of your Arabic email campaigns, providing actionable insights on open rates, conversions, and overall ROI.
What Breaks When Email Moves to Arabic
Six things behave differently, and most of them are invisible until a campaign has already been sent.
Right-to-left templates break quietly
Email clients render right-to-left far less reliably than browsers do. A template that looks correct in a preview tool can collapse in Outlook and align wrongly in Gmail, and the errors are invisible to anyone who does not read Arabic.
Mixed Arabic and Latin text
Prices, dates, product codes and Latin brand names all run left to right inside a right-to-left line. This is where most translated emails visibly fall apart, usually in the subject line where it costs the most.
Subject lines are not translated
Arabic runs shorter than English, so a translated subject line wastes the space it wins. Preview text, personalization and the sender name all have to be rewritten for Arabic rather than converted into it.
The working week is Sunday to Thursday
Most of the Gulf works Sunday to Thursday. A European send schedule delivers your best campaign on the regional weekend, and reports a poor open rate that has nothing to do with the email.
Ramadan changes everything for a month
Reading hours shift, buying patterns change, and tone that works in an ordinary month can read badly. The calendar has to be planned around rather than paused for.
Deliverability in the region
Authentication, list hygiene and sending reputation decide whether the campaign is seen at all. Arabic subject lines and unfamiliar sending domains both raise filtering risk, so this is set up before the first send, not after a problem.
Email Markets Across the Middle East
List behavior, language preference and engagement all change at the border, so segmentation is built per market rather than per account.
United Arab Emirates
The most bilingual list you will build. Many subscribers prefer English, so language preference has to be captured rather than assumed.
Saudi Arabia
The largest commercial audience in the Gulf and the market most likely to expect formal Arabic in business email.
Egypt
The largest list sizes and the lowest cost per subscriber in the region, with strongly mobile-first reading.
Qatar, Kuwait, Bahrain and Oman
Small, high-value audiences where a well-segmented list matters more than volume.
Jordan and Lebanon
Levantine dialect and high engagement rates relative to list size, which makes them good test markets.
Morocco, Tunisia and Algeria
Arabic and French subscribers on the same list. Language preference is a required field here, not a nice to have.
Thinking about Arabic email marketing?
We build the templates, write the Arabic, run the campaigns and the automated flows, and report on opens, clicks and revenue by market.
How We Run an Arabic Email Program
Six steps, in this order. The first two decide whether anything that follows gets seen.
Audit and deliverability setup
We review your current program, list health and sending reputation, and get authentication in place before anything is sent. Deliverability problems found later are far more expensive than deliverability problems found first.
Segmentation and language preference
Lists are split by market and by language, because Arabic and English subscribers on one list is the most common reason regional programs underperform.
Templates built for right-to-left
Templates are built and tested in real email clients, not preview tools, including how mixed Arabic and Latin text renders in subject lines and body copy.
Native Arabic copy
Subject lines, preview text and body written in Arabic by native speakers, with the register chosen per market rather than set once for the account.
Automated flows and campaigns
Welcome, abandoned cart, re-engagement and post-purchase flows that keep working between campaigns, plus the scheduled sends, timed to the local week.
Testing and reporting
A/B testing on subject lines, send times and offers, and monthly reporting in English on opens, clicks, revenue and list growth by market.
Why a European-Based Arabic Email Marketing Agency
GOTOMENA is the first European-based Arabic digital marketing agency. We work from Barcelona and London, and the people writing your subject lines are native Arabic speakers from the markets the list is in.
For a brand headquartered in Europe or North America, that solves two problems at once. Approvals and sign-off happen inside your working day, and the sends still land on the local week rather than yours.
You brief in English and read reports in English. Everything a subscriber opens is written in Arabic by someone who reads it that way.
Arabic Email Marketing Company
Tell us which markets your list covers and which platform you send from. We will come back with what we would fix first, what we would automate, and what it costs.
Frequently Asked Questions
Everything you need to know about our Arabic Email Marketing services