Arabic Social Media Marketing Services
The platform mix that works in Riyadh is the wrong one in Cairo, and a campaign built in Europe rarely survives the move. We make the content and run the paid campaigns for global brands across Facebook, Instagram, Snapchat, TikTok and LinkedIn, in Arabic, by native speakers from the markets themselves.
Get Arabic Social Media ServicesWhat Our Arabic SMM Services Include
Social Media Strategy
We create tailored social media strategies for Arabic-speaking audiences in the Middle East or specific MENA countries. This includes understanding your business goals, reviewing content, and scheduling posts to align with local trends and audience behavior across platforms like Meta, LinkedIn, X, Snapchat, YouTube, and TikTok.
Content & Design
We produce engaging content for organic and paid campaigns, including copywriting, content localization, and designing posts in all formats such as images, videos, carousels, and reels. All content follows your brand guidelines and is scheduled and posted to drive interaction and maintain a strong online presence.
Social Management
We manage your social media profiles to keep them active and engaging. This includes community management, responding to comments and messages in real time, and refining content based on audience behavior to increase engagement and visibility.
Paid Ads & Advertising
We set up and optimize paid social campaigns for maximum results. Services include campaign structure, targeting, A/B testing, bidding strategies, and retargeting. Continuous monitoring ensures higher reach, engagement, conversions, and return on investment.
Influencers & Affiliates
We connect your brand with the right influencers and affiliate partners in the Arabic-speaking market. From identifying partners to managing collaborations and tracking performance, we help amplify your message and engage the right audience effectively.
Results & KPI Reporting
We provide detailed reporting for both organic and paid campaigns, with a focus on KPIs such as engagement, follower growth, conversions, ROAS, ROI, and other campaign metrics. Insights help optimize strategy and improve performance continuously.
Content and Social Media Advertising on Every Channel
We make the content and run the advertising. Instagram, TikTok, Snapchat, Facebook and LinkedIn each need assets built for them and a paid approach of their own, and the mix that works is not the same in Riyadh, Dubai and Cairo. For Google, display, YouTube and programmatic advertising, see our Arabic PPC and Google Ads services.
The default brand channel across the Gulf. Reels carry most of the organic reach, and paid advertising works hardest here for consideration rather than first contact.
TikTok
The fastest-growing channel in the region and where the younger audience now starts. Content has to be made for it rather than cut down from a film shot for television.
Snapchat
Reaches further in Saudi Arabia than in almost any market in the world. Vertical video and AR formats, and an advertising audience that is hard to reach anywhere else.
Still the largest audience in Egypt and North Africa, and the volume platform for paid advertising. Written Arabic matters more here than on the video-led channels.
Where B2B happens in the UAE and Saudi Arabia. Usually bilingual, and the one channel where English often outperforms Arabic.
X and YouTube
X carries public conversation in Saudi Arabia, which makes it useful for launches and for reputation. YouTube is a primary channel in the Gulf, not a place to park a finished ad.
Platforms Change by Market
One language, a dozen very different social markets. Where the audience is, what it costs to reach them and which format works all change at the border.
Saudi Arabia
Snapchat and TikTok reach further here than almost anywhere. X carries public discourse, and YouTube is a primary channel rather than a secondary one.
United Arab Emirates
Instagram and LinkedIn lead, and content often runs bilingual. The most expatriate-heavy audience in the region, which changes both language and targeting.
Egypt
The largest audience in the region and the one where Facebook still matters most. Costs are lower, and Egyptian Arabic travels well across other markets.
Qatar, Kuwait, Bahrain and Oman
Gulf platform habits close to Saudi, with small audiences and low competition. Often the cheapest place to test a format before a Saudi launch.
Jordan and Lebanon
Strong creative and influencer scenes relative to audience size, which makes them useful for producing content that then runs Gulf-wide.
Morocco, Tunisia and Algeria
Arabic and French side by side, and a younger, heavily mobile audience. A Gulf campaign rarely transfers here without being rebuilt.
Thinking about Arabic social media?
We make the content, run the advertising across every channel, manage the community daily, and report on reach, engagement and conversions.
How We Run Arabic Social Media
Six steps, in this order. The first one is the one almost everybody skips.
Channel and market mix
We decide which platforms in which countries, and why, starting from what is already being said about you and your competitors in Arabic. A mix that works in Riyadh is the wrong mix in Cairo, and copying a European plan wastes most of the budget.
Content plan and assets
What the brand posts, how often, and in what formats. Video, carousels, stills and stories are produced per channel rather than one set resized, because a TikTok cut down from a film shot for television looks exactly like that.
Content plan and brand voice
How formal the brand sounds in Arabic, what it posts about, and how often. Agreed in writing before production starts, so the fifth month still sounds like the first.
Production and community management
Native Arabic copy and design, scheduled and published, with comments and messages answered in Arabic during local working hours rather than yours.
Paid social and influencers
Campaign structure, targeting and testing, plus influencer partnerships where the audience has been checked rather than taken from a media kit.
Reporting
Monthly reporting in English: reach, engagement, follower growth, conversions and ROAS by market, and what we changed and why.
Additional Services We Offer
Alongside the content and the campaigns, we track what is being said about you and your competitors in Arabic. It is a smaller part of the work than the posting and the paid, and it is usually the cheapest research available.
Brand and product listening
What people say about you in Arabic, across platforms and dialects. Arabic brand mentions are easy to miss: names get transliterated several ways, and half the conversation uses Latin letters.
Competitor tracking
What your competitors post, what lands, and what they are being criticized for. In markets where you have no local team, this is usually the fastest source of honest positioning.
Campaign measurement
Share of voice and sentiment before, during and after a campaign, measured in Arabic rather than inferred from English-language coverage.
Issues and crisis monitoring
Early warning when a complaint starts spreading. Response time matters more in Arabic social than in most markets, and a weekend in the Gulf is Friday and Saturday.
Why a European-Based Arabic Social Media Agency
GOTOMENA is the first European-based Arabic digital marketing agency. We work from Barcelona and London, and the people writing your posts and answering your comments are native Arabic speakers from the markets they cover.
For a brand headquartered in Europe or North America, that solves two problems at once. Approvals and escalations happen in your working day, and community management still happens in Arabic, in local hours, on a Sunday-to-Thursday week.
You brief in English and read reports in English. Everything the audience sees is made in Arabic by people who grew up on those platforms.
Arabic Social Media Company
Tell us which markets you are selling into and which platforms you already run. We will come back with what is being said about you in Arabic today, the platform mix we would recommend, and what it costs.
Frequently Asked Questions
Everything you need to know about our Arabic Social Media Marketing services