People in the Middle East ask AI tools such as ChatGPT, Gemini, Perplexity and Google's AI Mode which brands to buy from, often in Arabic. An Arabic AI visibility audit checks whether these tools mention your brand, whether what they say is correct and which sources they use. A brand can be described well in English answers and be missing from Arabic ones. This guide explains how to run the audit step by step and turn the results into fixes.
What an AI Visibility Audit Measures
| Measure | Question it answers |
|---|---|
| Mentions | Does the AI tool name your brand for the questions your customers ask? |
| Accuracy | Are your products, prices, services and countries described correctly? |
| Sources | Which websites does the tool cite: yours, competitors', marketplaces or media? |
| Competitors | Which brands appear instead of yours, or next to yours? |
| Framing | Is your brand described positively, neutrally or through old complaints? |
| Language gap | Do Arabic answers differ from English answers to the same question? |
Step 1: Build a List of Prompts
Write 30 to 50 questions that your customers ask, in Arabic and in English. Include four types:
| Prompt type | Arabic example | Meaning |
|---|---|---|
| Category | ما أفضل شركات تأمين السيارات في السعودية؟ | What are the best car insurance companies in Saudi Arabia? |
| Comparison | قارن بين أفضل تطبيقات توصيل الطعام في الإمارات | Compare the best food delivery apps in the UAE |
| Brand | هل تشحن [اسم العلامة] إلى الكويت؟ | Does [brand name] ship to Kuwait? |
| Problem | كيف أحمي بشرتي من الشمس في الصيف؟ | How do I protect my skin from the sun in summer? |
Write the Arabic prompts the way people type them, including common dialect words. Your top Arabic queries in Search Console are a good starting list, and our guide to Arabic keyword research shows how to find more.
Step 2: Choose the AI Tools
The main tools to check are ChatGPT, Google's AI Overviews and AI Mode, Gemini, Perplexity and Microsoft Copilot. Answers change with the language, the country, whether the user is signed in and the date, so:
- Run each prompt more than once and record the most common answer.
- Test from the target country where you can, or name the country in the prompt.
- Record the date of every test, because answers change over time.
Step 3: Record the Results in a Scorecard
| Prompt | Tool | Language | Brand mentioned | Facts correct | Sources cited |
|---|---|---|---|---|---|
| Best car insurance in Saudi Arabia | ChatGPT | Arabic | No | Not applicable | Two comparison sites |
| Best car insurance in Saudi Arabia | ChatGPT | English | Yes | Price out of date | Brand website |
Summarise the scorecard as your AI share of voice: the share of prompts where your brand appears, in Arabic and in English, compared with your main competitors.
Step 4: Find the Sources Behind the Answers
AI tools that search the web, such as ChatGPT search, Perplexity and Google's AI features, show the pages they used. List the sources that appear most often. They usually fall into a few groups: your own website, competitors, marketplaces, review and comparison sites, news media, directories and forums. If the Arabic answers cite only competitors or English pages, your brand has a content gap in Arabic.
Step 5: Turn the Findings Into Fixes
| Finding | Fix |
|---|---|
| Brand missing from Arabic answers | Publish Arabic pages that answer the questions directly, with clear facts in text and tables |
| Wrong prices or old information | Update your website, marketplace listings and Google Business Profile so the facts match everywhere |
| Only competitors cited | Earn mentions and backlinks from Arabic media, directories and comparison sites |
| Facts only in PDFs or images | Put important facts in HTML text that AI tools can read |
| Pages not crawled | Check that robots.txt does not block Googlebot or the crawlers AI tools use, such as OpenAI's OAI-SearchBot |
Google says its AI features need no special markup, so most of the work is clear Arabic content, consistent facts and trusted sources. Structured data still helps search engines understand your pages when it matches the visible content. Our guides to AI Overviews and AI Mode in Arabic, Arabic GEO and Arabic link building cover these fixes in more detail.
How Often to Run the Audit
Run a full audit before you start AI visibility work, so you have a baseline. Then repeat it every quarter and after major launches, with the same prompts each time, so the results are easy to compare. AI answers vary, so look at patterns across many prompts and tests over time. Add the results to your monthly reporting, as our guide to Middle East SEO reporting explains.
Conclusion
An Arabic AI visibility audit shows whether AI tools mention your brand in Arabic, whether the facts are right and which sources shape the answers. GOTOMENA runs these audits and fixes the gaps through our Arabic AI visibility and LLM optimization services. To check your brand, contact our team.